SHOULD PROFITABILITY BE THE MAIN FOCUS OF YOUR BUSINESS?
Nov 18, 2024
Standard business dogma suggests that businesses exist to make money, therefore profitability should be your primary goal in business. We learn in business school that according to Milton Friedman ...
TURN PROSPECTING INTO PROSELYTIZING
Aug 30, 2021
I just finished up a call with an LTC specialist. At the beginning of the call, we determined that I was not in her territory. She then proceeded to spend over an hour with me. She updated me on the l...
THE ART OF THE CHECKLIST
Oct 17, 2020
In his book, The Checklist Manifesto, Atul Gawande talks about the collective vision we have of our professional heroes. We herald the dare-devil test pilot and the intrepid astronaut risking thei...
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