In the modern world, redundancy gets a bad rap. The fear is that if you are redundant, you are expendable. It has become a euphemism for “about to be laid-off.”
As a business owner, as an Intentional Advisor, redundancy is the key to delivering on the promises we make to our clients.
I strive for three types of redundancy: People, Places and Things. Let’s explore each:
Earlier this year, my Practice Manager’s father passed away. She was MIA for a couple weeks and operating at half speed for longer than that. What do you do? She is my right-hand gal!? But then someone very dear to her passed away…yet for our clients, the show must go on.
Fortunately, two years prior, we hired another employee who has been working very closely with our indispensable colleague. It wasn’t seamless, but from the client’s perspective it was pretty darn close. We were able to get through that period, give our staff member some space to grieve and keep the wheels in motion.
Here in Denver Colorado we probably get less snow than you think. Nevertheless, we sometimes get it all at once and suddenly “Snowmagedden” is a real thing. This year already, we have closed the office for four days and it’s not even December 1st. That can really put a damper on business if you aren’t prepared. Not all of our clients are local – Just because it’s snowing in Denver, doesn’t mean my clients in California are aware of it or or sympathetic to the hassles is causes.
But, it’s not a problem for us. Over the last couple of years we have made sure that every single team member has a laptop and that our systems are cloud based so that we can literally work from anywhere!
A couple of weeks ago I was working with clients and I noticed my laptop was running out of juice, despite being plugged in…uh oh! It swiftly went from 14% to 0% and never turned back on. Did I mention that I had another meeting that day and was headed out of the office on a business trip the next day!?
I was able to snag my Practice Manager’s computer, plug into my system and conduct the next meeting. All of our computers are compatible and we store everything on a doubly redundant storage unit. I have an ipad I use at home and it served as my business conduit during my trip and by the time I returned, our Business Manager had a new computer set up with all required software and security in place.
Redundancy is not a bad word. Redundancy is the sign of a mature business. We aren’t perfect, but we are definitely functional, even when things go wrong. We can do our jobs. We can deliver on our promises. Can you?
Can the business keep going if any one member of your team was out of action?
Can you function if you don’t have access to your office?
Can you deliver on your promises when technology fails you?
Don’t get me wrong. We are not perfect and I aspire to even more progress in this area. Redundancy is a mindset and is something that needs to ingrained into every aspect of your business culture to be effective.
I hope you will join me in my efforts give redundancy a much needed image makeover! May we all aspire to a redundancy mindset!
Are you redundant? Is your team? I would love to hear your horror stories about when it all went wrong and your wins when you nailed it by overcoming adversity with redundancy!
Come on over to the TIA Mastermind Facebook Group and share your story…